Course Description

The Health Business Digital Incubator is a comprehensive digital learning experience designed to bring essential technology and digital skills to health professionals. This course will enable you to:

  • Develop a recognisable brand that is appealing and compelling to your audience
  • Create content that draws people to you, rather than your competitors
  • Develop products that create extra income without direct time input from you
  • Execute marketing that is cost effective, modern and time efficient
  • Create a patient experience that exceeds expectations and is less work for you
  • Develop systems that make it easy for your business to run without you

The course content includes worksheets and videos, plus audio and text based education, giving you a dynamic, convenient and stimulating learning environment. You will complete the course with a clear framework of action steps and checklists to guide every step in the digital growth of your health business.

Digital Health Expert

Karen Finnin

Hi, my name is Karen Finnin. I am a Physiotherapist, and I help health businesses to use digital technologies to have more time, money and fun.In 2011 I launched Online Physio, Australia’s first entirely online Physiotherapy clinic. As a result of the success of Online Physio, i have become one of Australia’s leading authorities within the telehealth (online health consultation) industry. Through my experience with Online and subsequent health technology projects, I have become passionate about opportunities at the intersection between health, business and technology. I look forward to sharing my knowledge with you.

Course curriculum

  • 1

    Welcome - Get Started Here

    • How To Get The Most Out Of This Course

    • Your Master Workbook

  • 2

    Your Branding

    • Webinar One

    • Define your Brand Essence and establish why is it so important

    • Fill Your Brand Toolkit

    • A guide to the ultimate health business website

  • 3

    Your Content

    • Webinar Two

    • Form a bank of images that defines you and your service

    • Create blog content that matters and works

    • Create videos for the ultimate connection to your audience

    • Generate media interest and display logos on your site

  • 4

    Your Products

    • Webinar Three

    • Earn the trust of your patients with a genuine gift of value

    • Create a valuable product that you can exchange for an email address

    • Teach something once, impact many

  • 5

    Your Marketing

    • Webinar Four

    • Newsletters are out, so what is in?

    • Automations to Build Your Community

    • Get started with your social media strategy...

  • 6

    Your Patient Support

    • Webinar Five

    • Investigate whether an online booking system is right for you

    • Develop a take home pack for all of your patients

    • Decide if an online consultation model is right for you

  • 7

    Your Team

    • Webinar Six

    • Record all of the processes you carry out in your business

    • Digitally control information access across your team

    • Get your passwords back under control

    • Set up a Virtual Staffroom for you and your team

  • 8

    What Now?

    • Taking the next steps...

Pricing options

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