Digital Health Expert
About the instructor
Hi, my name is Karen Finnin. I am a Physiotherapist, and I help health professionals to use digital technologies to create more time, opportunity and fun in their businesses.
In 2011 I launched Online.Physio, Australia’s first entirely online Physiotherapy clinic. As a result of the success of Online.Physio, i have become one of Australia’s leading authorities within the telehealth (online health consultation) industry.
- I present at digital health conferences in Australia and overseas
- I am a founding member of the International Society of Digital Medicine
- I work on telehealth advocacy with the Australian Physiotherapy Association
- I am part of the Digital Practice Taskforce defining telehealth in Physiotherapy for the World Confederation of Physical Therapy and the International Network of Physical Therapy Regulatory Authorities
- I liaise with leading health insurers to develop rebate strategies for telehealth consultations
I am passionate about opportunities at the intersection between health, business and technology, and I look forward to sharing my knowledge with you.
Got questions? firstname.lastname@example.org
If you have developed and launched your telehealth service, the next step is making sure it can be found online.
It doesn't matter how great your clinical skills are, or how awesome your telehealth tech set up is, if you don't know how to market your service, you will not be able to reach all of the people you wish to help.
This course is for you if you have already set up your allied health telehealth service, but are starting your marketing from scratch.
It is also for you if you have an exisiting practice, but need to improve your brand presence and get started with creating blogs, videos, digital products, and social media.
This course is probably not for you if you have an exisiting business with great branding, and you already create content, send marketing emails and post regularly to social media.
We understand you are busy, probably working at another job while you set up your online space, so this course can be worked through in your own time. You have access to the materials for 12 months.
How To Market Your Telehealth Business is designed to follow on from How To Set Up Your Telehealth Service.
If you need help with developing your telehealth concept, learning the legal and safety side of online consultations, working out which video platform to use and how to adapt your health profession to the online space, then you may wish to bundle this course with How To Set Up Your Telehealth Service.